Marketing Restaurants

Creating The Perfect Holiday Menu For Your Restaurant

The holiday season is officially upon us! Even with COVID-19 putting a damper on things, people all over Canada are getting into the spirit of the season. As a restaurant owner, that’s good news. People love getting together for meals during the holidays. Sadly, the pandemic isn’t allowing your restaurant to be filled in ways that it was during holiday seasons of past. This is why it’s so important to enable your customers to order food directly from your website to their doors.

Before we delve into that, however, let’s sink our teeth into another aspect of your business that requires some attention. It’s wise to add some holiday-based treats to your menu to encourage a spike in sales. What should you offer in order to create the perfect holiday menu for your restaurant?

Monkey bread.

Have you ever heard of monkey bread? Perhaps you call it pull-apart bread or bubble bread. This sweet and delicious pastry from Hungary is often enjoyed as a breakfast treat. You may have also found it being sold at fairs and festivals. Monkey bread is especially revered during the holiday season. Placing it on your menu at this time of year will help for your eatery to be a winner.

“Searches for monkey bread recipes, especially ones that employ a slow cooker, increased by 2,150 percent during the holidays (in 2017),” reveals Lauren Sulek on ChefHero.com, “This sticky, gooey pull-apart bread could easily be classified as a dessert, but since the holidays are all about indulgence, make it an appetizer and let your guests start their holiday meal off with a delicious favourite.”

Buche de Noel.

During the holidays, nearly everyone has room for dessert. Buche de Noel is a traditional French dessert (no kidding, right?) that is popularly known as Yule Log cake in English-speaking parts of the world. The chocolate-y goodness is hard to resist!

“This cake symbolizes the yule log that would be burned on Christmas Eve for good luck and prosperity in the New Year,” explains PartsTown.com, “Consisting of sponge cake, chocolate buttercream frosting and a cream filling, the cake can be simply decorated or feature elaborate marzipan or fondant decorations. When served by the slice, you can include one of the decorations, or sprinkle powdered sugar on top for that snow-covered effect.”

Latkes.

As you know, there are many holidays that are celebrated at this time of year. Hanukkah, of course, is one of them. Latkes are lightly fried potato pancakes that are synonymous with the holiday. They are made with ground potatoes, onions, matzo flour and eggs. As well, they are often served with sour cream, horseradish, applesauce and green onions. By serving latkes, you’ll both celebrate with the Jewish community and introduce a new holiday treat to so many others.

“These fried potato pancakes are a staple on Hanukkah tables,” writes Sulek, “But a good latke recipe has a place in any holiday dinner, as evidenced by the 900 percent spike in searches during the holidays. Adding them as a holiday appetizer makes use of ingredients you probably already have on hand, and gives guests an option for a savoury start to their holiday meal.”

Are you allowing customers to order food from your restaurant’s website? With Unity Payments, you can quickly set up an online ordering system for your restaurant! To learn more, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.

Author

Dan Faraldo

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