This year, Mother’s Day lands on Sunday, May 14th. Needless to say, now is the time for restaurant owners to start planning how they can make this special day memorable for all the wonderful moms out there. Not only is Mother’s Day a great opportunity to show appreciation for our mothers, but it’s also a chance to boost business and attract new customers.
How can restaurant owners promote their eateries around Mother’s Day? Here are six fantastic ways to celebrate Mom at your restaurant:
1. Offer specials and promotions.
Not surprisingly, specials and promotions are great ways to attract customers and make your restaurant stand out. Consider creating a special Mother’s Day menu or offering a complimentary drink or dessert to all moms who dine with you on this special day. You can also offer special pricing on select menu items or create a special prix-fixe menu for the occasion.
2. Sell gift cards or vouchers.
Many people struggle with finding the perfect gift for their moms. A gift card from your restaurant can be a thoughtful and practical solution. Consider offering a special promotion for gift card purchases, such as a discount on future visits or a complimentary appetizer or dessert.
“Unlike most retail products sold in your establishment, restaurant gift cards won’t ever go bad,” Rewards Network reminds us, “They don’t spoil. If your early batch of restaurant gift cards don’t sell out immediately, there’s no worry of having to throw out the product in a few weeks.”
3. Announce your specials on social media.
Social media is a powerful tool for promoting your restaurant around Mother’s Day. Create engaging content that showcases your Mother’s Day specials and promotions. Encourage your followers to share it with their friends and family. Consider partnering with local influencers or bloggers to create buzz around your restaurant and increase your online presence. You can also run a social media contest or giveaway to encourage engagement and reward loyal customers.
4. Decorate your restaurant.
Decorating your restaurant to reflect the Mother’s Day theme is another great way to create memorable experiences for your customers. Consider incorporating flowers, balloons or other decorations that reflect the occasion. You can also offer small gifts or tokens of appreciation to all moms who dine with you. Think single stem roses or small boxes of chocolates.
5. Train your staff in preparation for the day.
Make sure that your staff is properly trained to provide excellent service and that your restaurant is properly equipped to handle the increased demand. Consider hiring additional staff or extending your hours to accommodate the influx of customers. Remember, positive dining experiences are the key to creating loyal customers who will return time and time again.
6. Partner with local charities or non-profit organizations.
Choose ones that support mothers and families. Consider donating a portion of your proceeds to a local women’s shelter or hosting a charity event to support a cause that resonates with your customers. This can not only help to increase your business, but it can also create a positive impact in your community.
Do you allow your customers to order food directly from your restaurant’s website?
Unity Payments can quickly set you up with your own online ordering system for your restaurant. It includes the creation of a website (if you don’t already have one) and an app! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at firstname.lastname@example.org.