As a small to medium sized Canadian e-retailer, you need to constantly update the look of your online store. Doing so both keeps current customers engaged and attracts new ones. What steps can you to take to ensure that your e-commerce site is able to grow visitor traffic?
1. Use high-quality images and videos to showcase your products.
High-resolution images and videos can make a huge difference in how your products are perceived by customers. Invest in professional photography and videography to make sure your products are presented in the best light possible.
“Your website is your storefront for your e-commerce business,” explains Kyle of Results Imagery, “You don’t get to greet your customers in person to convince them you’re an expert. The visuals on your website set the stage to let visitors form opinions about your company…Professional photos show you take your business seriously.”
2. Incorporate customer reviews and ratings.
Customer reviews and ratings can help increase trust and credibility with potential customers. Display customer reviews prominently on your product pages. Consider using a rating system to help customers quickly identify the best products.
“E-commerce store reviews are important because they can impact customer decision-making,” says Mailchimp.com, For example, if a customer is unsure whether or not to purchase a product, they might read a few reviews to determine whether or not it’s worth their money. In addition, shoppers put a lot of effort into evaluating products online and offline…Online shoppers will research different products by reading reviews and comparing them to others.”
3. Use a minimalist design.
A minimalist design can help simplify the customer’s shopping experience and make it easier for them to find what they’re looking for. Use clean lines, simple typography and a limited colour palette to create a modern and sophisticated look.
4. Make sure your site is mobile-friendly.
With more and more customers using their smartphones to shop online, it’s important to make sure your website is optimized for mobile devices. Use responsive design to ensure that your site looks great on any device. Also, make sure that the checkout process is easy and seamless on mobile.
“Mobile devices now account for roughly 60% of Internet traffic (according to Google),” reports Rock Technolabs, “That’s why having a mobile-friendly e-commerce website is absolutely essential to reach global audiences who access the web from their smartphones or tablets. A mobile-friendly website has better SEO because it loads faster and shows up higher in search results. This helps your site earn organic traffic.”
5. Incorporate a blog or news section.
A blog or news section can help you build a community around your brand and keep your customers engaged. Use this section to share news, updates and interesting stories related to your products or industry.
Do you allow your customers to make online purchases?
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