As a restaurant owner, you know that the key to success is keeping customers coming back for more. But with so many options out there, how do you make sure that your restaurant stands out and attracts new patrons?
Here are five strategies to grow your restaurant’s customer base in 2023 and beyond:
1. Optimize your online presence.
These days, most people search for restaurants online before they decide where to go. Make sure that your restaurant has a strong online presence by creating a website. It’s also important to list your business on online directories like Yelp and Google My Business. As well, be sure to leverage social media. By being active on platforms like Facebook, Twitter and Instagram, you can create buzz around your restaurant. Share photos and menus and even offer special deals and promotions on all of your accounts.
2. Get creative with your menu.
One of the best ways to attract new customers is by offering something unique and exciting. Consider adding dishes that reflect current food trends or experimenting with global flavours. This can help you to stand out from the competition and attract new customers who are looking for something different.
3. Use the power of word of mouth.
Positive word of mouth can be one of the most effective forms of advertising. Encourage happy customers to share their experiences on social media and review sites. As well, consider offering incentives for customers who refer their friends and family.
“92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family,” reports Sakshi Singh on IndianRetailer.com, “It’s estimated that 1,000 pleased customers could generate 500,000 additional customers in a restaurant.”
4. Collaborate with local businesses.
Partnering with other businesses in your community can help to bring in new customers. Consider hosting a joint event with a local brewery or winery. You may also wish to team up with a nearby shop or salon to offer special deals and discounts.
5. Leverage data.
Use data from your point-of-sale system, customer reviews and online presence metrics to track customer behaviour, preferences and other metrics. Using data effectively allows you to improve your marketing campaigns and make better business decisions. It also helps you to understand which dishes work well and which ones do not.
It’s important to note that technology trends like off-premises dining (delivery, takeout and drive-thru), digital ordering and payment, and virtual/augmented reality are expected to be big in 2023. By embracing these technologies, you will be well on your way to reaching new customers and staying ahead of the curve.
Additionally, in the light of the pandemic, safety measures are highly important. Make sure to keep your restaurant clean. Follow all guidelines provided by the government and health authorities.
Do you allow your customers to order food directly from your restaurant’s website?
Unity Payments can quickly set you up with your own online ordering system for your restaurant. It includes the creation of a website (if you don’t already have one) and an app! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at email@example.com.