This forthcoming Sunday is Mother’s Day! Undoubtedly, this week will see a lot of people clamouring to find last minute gifts for their moms. For e-retailers, it’s a critical time to boost sales and increase brand awareness.
What can you do to get people to visit your online store for their gift shopping needs? Here are five last minute Mother’s Day marketing tips for e-retailers:
1. Send a targeted email to your subscribers.
Be sure to inform your readers about your special deals and discounts for Mother’s Day. Personalize the emails by addressing your subscribers by name. Also, include messages that show how much you value them. Incorporate eye-catching graphics and calls-to-action that direct subscribers to your website where they can make purchases. Finally, don’t forget to add a sense of urgency to the emails by mentioning that the offer is only available for a limited time.
2. Optimize your website for Mother’s Day.
Firstly, display Mother’s Day themed images. As well, ensure that your website is easy to navigate with clear calls-to-action for Mother’s Day promotions. Highlight your best selling Mother’s Day products on the homepage and consider creating a separate landing page dedicated to Mother’s Day. Make it easy for customers to find the perfect gift for their mothers by providing recommendations based on budget, interests and preferences.
3. Ramp up your social media use.
As you know, social media is a powerful tool for all business owners. Be sure to use it to engage with your audience so that you can drive traffic to your website. Create social media posts that showcase your Mother’s Day products and promotions. Use hashtags like #MothersDayGifts or #MomLove to increase your visibility on your social media accounts. Also, consider running a social media contest where customers can win Mother’s Day gifts from your store. Encourage customers to share their entries and tag their friends. This will help to increase your brand’s reach and awareness.
4. Partner with other brands or influencers to expand your reach.
Collaborating with relevant brands or influencers can help increase your exposure and generate more traffic to your website. Offer a commission or a percentage of sales to influencers who promote your products to their followers. Also, consider creating a gift bundle with complementary brands. It can be sold at a discounted price, providing a win-win situation for both parties.
5. Make the checkout process as smooth as possible.
Streamline the checkout process by providing a guest checkout option, eliminating the need for customers to create an account. As well, consider providing free gift wrapping services and personalized messages to make the gift-giving experience more special. Display trust badges and payment options clearly to ensure customers feel secure when making their purchases.
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