Are you ready for the summer to begin next week? In our last blog, we discussed the prospect of promoting a fundraiser event during the summertime. To successfully do so, we suggested reaching out to your e-mail subscribers, making a video for your fundraiser and getting everyone on your team on board with promotions.
Here are four more strategies that will bring attention to your fundraiser:
1. Utilize your social media accounts.
Well, of course, you should take to Facebook, Instagram, Twitter and LinkedIn to promote your upcoming fundraiser event. Without question, these platforms are among the most popular ways for people from all walks of life to communicate with each other. On ConstantContact.com, Miranda Paquet recommends that you focus on visual content and consider making live videos to show how your organization is prepping for your big event.
“Don’t forget to include a link to your event landing page for details on how viewers can sign up,” she advises, “You can also look for opportunities to repurpose photos from last year’s event. Share a photo with a caption that relives a great memory, then encourage people to sign up for this year’s event.”
2. Cross-promote at local events.
There’s nothing like forging partnerships to get the word out there about your new fundraising initiative. In truth, when it comes to raising money, you could use all the help you can get. So reach out to fellow business professionals to piggyback off of their events. Offer them the ability to promote their brands as part of your fundraising promotional campaign. The partnership should help to expand the reach of your forthcoming fundraiser.
“See if the event coordinators are interested in promoting your fundraiser along with their event (Mic shout out? Fundraiser signs at the entrance?),” suggests GoFundMe.com, “Even more out of the box? See if they’ll let you set up a booth.”
3. Submit your event details to local media outlets.
Get the media involved. As much as social media platforms enable you to get in touch with big audiences, there’s nothing quite like news outlets to help grow the prestige of your brand. Contact the news media to inform them of your fundraising event and the worthy cause or causes it supports. As Paquet encourages, even if you don’t want to write a full-blown press release, submit your event to local event sites.
“Adding your fundraising event to a couple of local event calendars will get you in front of a targeted audience who’s actively looking for something to do within their community and can help you raise more money or gain interest from future volunteers,” she stresses.
4. Take advantage of Unity Payments’ Fundraising Platform.
Stay ahead of the curve with our advanced fundraising technology! Give your donors an easy-to-use method to make donations directly to your non-profit with our fundraising kiosks. They work directly with our processing technology. This integration will give your organization a comprehensive way to accept donations online or in-person.
To learn all about out fundraising platform, please don’t hesitate to call us at 1-800-661-3761. You can also email us at info@unitypayments.ca to learn more.
