In exactly one week’s time, Cyber Monday will be here! The online equivalent of Black Friday (which is this Friday), Cyber Monday offers online shoppers significant discounts on a wide variety of products from a long list of e-retailers. As a retailer yourself, it’s important you know that offering your customers Cyber Monday savings is a vital way to achieve high sales numbers this holiday season.
Here are three sweet tips for a super successful Cyber Monday:
1. Display a countdown clock on your website.
A countdown clock is a great way to build anticipation. It’s no different that counting down the seconds into New Year’s Day. It’s a fun way to remind all of your website’s visitors that Cyber Monday is coming and YOUR online shop is the place to go to enjoy significant savings. As Jimmy Rodriguez contends on Shift4Shop.com, countdowns promote anticipation and excitement, leading to increased traffic and a surge in sales.
“Shoppers are much more likely to check out your store when they’re under the impression a mega shopping event is just on the horizon,” he writes, “A great way to implement a countdown is by implementing a countdown timer onto your online store’s home page; that way, every visitor will be confronted with your limited time sale and gain a sense of urgency to participate.”
2. Ramp up all online marketing efforts.
There is no doubt about it. You need to be busy promoting your Cyber Monday sales all week long. Take to your social media accounts regularly (as in several times a day, each day). Highlight your popular products and the discounts you’re offering on them. Include a link to your online shop in every post and tweet. As well, take to your emailing list and send out newsletters regarding your forthcoming sale. Make the most of this week!
“Announcing your Black Friday or Cyber Monday offers on the day of the sale is one thing, but building a suspense around your upcoming deals through sneak-peeks, email marketing campaigns, social media promotions and gorgeous visuals on your site is a completely different matter,” says Oberlo.com, “The momentum you manage to build early on will help you increase the volume of your sales once the deals are released.”
3. Promote your offering of free shipping.
If ever there was a time to offer free shipping, Cyber Monday is it. As you’re well aware, you have countless other e-retailers vying for the attention of shoppers. To help lure consumers away from other sites towards yours, highlight the fact that free shipping is available. As Rodriguez points out, removing shipping costs can also encourage shoppers to spend even more in your online store.
“Shoppers can’t spend more at your store if they’re also faced with a worrisome shipping fee,| he alerts, “Free shipping incites customers to spend more at your online store rather than hitting a physical store, where they’ll experience immediate gratification and zero shipping costs. Show your generosity and customer appreciation with a simple tactic that’s sure to promote positive feedback and increased sales.”
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