In today’s world, e-commerce is all the rage. The pandemic is forcing most of us to consider ways of shopping that don’t involve being around other people. Needless to say, online shopping is a solution that consumers all over Canada have taken to in droves over the past year. It’s vital that your company has a strong online presence in order to ensure it takes advantage of this e-commerce craze.
Here are three promising ways to promote your online store:
1. Ramp up your blog posting schedule.
How often do you post a new blog on your site? Once a week? Twice? Many businesses don’t even post that regularly. On the Unity Payments website, you’ll find no less than three new blog posts every week! The way we see it, the more new content we post on our site, the better our chances of drawing new visitors to it. This is how SEO works. Search engines look favourably on sites that regularly update with new content. Blog more and you’ll get more people visiting your store!
“Publishing consistent, valuable, and all-around enjoyable content drives tons of traffic to your e-commerce site,” affirms Aazim Akhtar on MonsterInsights.com, “Your online store is not all about selling products and services. In fact, most consumers are looking for more than just a retail shop to purchase from.”
2. Go social media crazy!
Even if you only post a blog once or twice a week, it’s important to engage with your friends and followers on social media every day. Pay attention to which of your profiles are garnering the most attention. As Victoria Fryer suggests on BigCommerce.com, if your audience spends a lot of time on Instagram but not Twitter, you’ll want to focus your spending on Instagram.
“You can use photos and videos in your ads, but start small,” she recommends, “A photo ad can be a great way to get your product in front of new people. Try simple, engaging imagery of your product in use and adjust your tactics based on how well it performs in the first couple of weeks.”
3. Launch a new giveaway.
Is there anything more alluring than the word “free” to consumers? Launching a new giveaway creates excitement around your brand. By advertising a contest on your website and through your social media platforms, you’ll garner a significant increase in link clicks. Naturally, the links you post should direct online users to your site to enter your contest. The more visitors your site receives, the more likely it will be to generate sales.
“With Giveaways, you can also boost your social followers, increase brand awareness, gather leads, and grow your email list,” says Akhtar, “Giveaways provide an incentive for users to visit your store and participate in competitions. And you can offer multiple reward points if they share your post on social media, invites more people to participate, or provide an email address.”