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3 New Year’s Resolutions To Make For Your Business

On behalf of the entire Unity Payments team, we hope you had an absolutely amazing Christmas! We’d also like to take this opportunity to wish you all a very Happy New Year! We know that, for most of you, 2020 can’t end soon enough. Needless to say, it’s been an extremely tough year for everybody. Here’s hoping that, in 2021, we’ll somehow see an end to this awful pandemic.

Everybody, here at Unity Payments, would also like to see a great resurgence of success for Canadian businesses. We’re hoping to play as big as role in that as we can. Which New Year’s Resolutions have you made for your business? Here are three to consider:

1. I will work to improve customer service.

Without the support of your customers, your business can’t survive. In 2020, we all learned this the hard way, didn’t we? It’s vital that you focus your energies on customer satisfaction. To the majority of consumers, great experiences trump great products and services. Savvy buyers know that they can get the items they’re looking for from a variety of sources. But can they get the same experiences from other places? When it comes to pleasing customers in 2021, be the best!

According to Melissa Rosen on GrooveHQ.com, providing great customer service works to grow your brand’s reputation. “Positive reputation leads to higher growth,” she notes, “Reputation goes a long way in a business. It attracts customers, investors, partnerships, and employees. When seeking to improve reputation, start with excellent customer service.”

2. I will offer my customers quicker checkout experiences.

No one likes waiting in line. Especially during COVID-19, when social distancing is necessary, line ups appear longer than ever. You’ll especially want to make the entire checkout process in your store faster since you may have some restrictions on how many customers can be inside of it at any one time. In 2021, make speedier checkout experiences a priority at your place of business. You can certainly do so with an innovative payment processor like the Poynt Smart Terminal.

“Use a payment processor that integrates with your current point of sale system (or the one you’re planning on switching to),” advises Nikki Michaels on VendHQ.com, “When you use integrated payments, sales flow directly from your POS system to your card reader — meaning checkout is both faster and more secure. These two attributes are huge boons to your customers, and they can even help you build a base of loyal, repeat shoppers.”

3. I will allow my customers to order food directly from my website.

This has practically become mandatory in our pandemic-burdened world. In 2021, make it a top priority to make ordering from your restaurant easier than ever. Allow your customers to visit your website, peruse through your menu and place orders directly. As Bharti Batra points out on Restolabs.com, having an online ordering system can make day-to-day operations more efficient for a restaurant.

“On the other hand, when a customer places an order online, they take their time to browse the menu and get familiar with add-on deals and offers that your restaurant must be offering,” Batra notes, “This can lead to an exponential increase in the total sale value per order.”

As mentioned earlier, Unity Payments wants to be a part of your success in 2021. Please don’t hesitate to contact us to learn all about the Poynt Smart Terminal and our online ordering system for your restaurant! Call us at 1-800-661-3761 or email us at info@unitypayments.ca.