In our last blog, we revisited the topic of online menus. We pointed out a number of benefits. They included the fact that online menus give restaurateurs insight into customer preferences, offer excellent marketing sources and enable 100% order accuracy.
Here are three more reasons to let your customers place their orders online:
1. It saves a ton on printing costs.
How often have you had to update your physically-held menus? Any time there is a change to the menu options or the prices of meals, your menu needs to change. With an online menu, you never have to worry about reprinting physical copies. Changes can be made easily and seamlessly at no cost.
“An online menu is a tool by which your customers will see all the menu items in your collection in full with photos, prices, descriptions, etc. to best introduce all your services to the customer,” informs AppFood, “With the online menu, you will not need to reprint paper menus and you will also always be sure that your customers will always have access to your menu.”
2. It offers customers a 24/7 service.
No longer do people have to wait until they enter a restaurant to figure out what’s on the menu. In today’s world, customers can know, well in advance, what they plan on eating for their next meals. Most restaurants are not open 24 hours a day and 7 days a week. Online menus, on the other hand, are available all around the clock. Customers can place their orders early and schedule pickups, making their lives so much easier.
“Your restaurant is probably not open 24/7 but your online ordering platform is,” UEAT explains, “This helps you generate income even when you’re not operating. Indeed, offering online ordering to your clients gives them the flexibility to place their orders whenever is best for them. This means that they can order outside business hours and select their preferred pickup or delivery time when your business is open. With online ordering, your restaurant never sleeps!”
3. It accepts payments with ease.
Arguably, the greatest feature of an online menu is its ability to double as a payment processor. By offering an internet-based method to order food, restaurateurs don’t just allow their customers to select meal options. They also enable people to pay for their meals in advance of pickup or delivery.
According to AppFood, “the online menu is the easiest thing you have ever done on a mobile phone. This practical and attractive software is connected to a secure banking portal. So you can make your payment easily. This way you can receive your food order without touching the paper menu and using contaminated banknotes.”
With the help of Unity Payments’ online ordering system for restaurants, you can offer customers your own online menu. You will get direct access to your customers with our complete online ordering software solution. As well, you can actively review how your business is running with access to real-time reporting and discover how these metrics can be measured to improve business performance.
Please don’t hesitate to call us at 1-800-661-3761 or email us at email@example.com to learn more!