In our last blog, we revisited the topic of e-commerce marketing solutions. We listed offering discount codes, launching an email marketing campaign and partnering up with another business as three great ways to grow online sales.
Here are three more hot tips for how to boost your online shop’s summer sales:
1. Offer free shipping.
You’re just not going to get any better than “free”. This is not just what online shoppers want – it is what they have come to expect. People don’t want to have to pay “extra” for their purchases. For many consumers, shipping costs are extra and unnecessary charges. It’s wiser to include shipping fees in the actual prices of your goods rather than tack on anything “extra” at the point of checkout. Offer free shipping and watch your online sales grow!
“Free shipping is a no-brainer for many e-commerce sites,” says ContactPigeon.com, “Free shipping can entice even the most hardened bargain shopper to click the purchase button. Particularly one who is fairly new to your shop, and require that extra ‘convincing’.”
2. Host a contest on social media.
As a small to medium-sized business owner, it’s practically imperative that your Facebook, Instagram and Twitter accounts are always active. Millions of people use social media all over the world, every day. There’s truly no sensible reason to not have your business well represented on the various free platforms that exist. Take things a step further, this summer, by hosting a contest on social media. The engagement you elicit will surely increase web traffic.
“Tons of e-commerce companies use Instagram as the top social media platform for contests,” reveals Springbot.com, “Offer some type of incentive, typically a free product, and ask users to follow your account and tag friends to be entered in the competition. This is one of the best e-commerce marketing tips if you’re looking to expose your brand to new customers and encourage your followers to engage with your brand.”
3. Ensure your online shop is mobile friendly.
When is the last time you updated your company website? Could it use a bit of a sprucing up? The design of your site counts for a lot. This is especially true for users of mobile devices. Make no mistake that the majority of web surfers do so on their smartphones and tablets. It’s imperative that your e-commerce site is perfectly accessible and easy to navigate on all mobile devices.
As reported by Springbot.com, eMarketer estimates that 72.9 percent of all online shopping will be done from a mobile device this year. “To help boost your conversion rates and keep your business looking towards the future, it’s essential to optimize your site for the mobile experience,” insists the site, “This includes ensuring that the design is intuitive and attractive, and the checkout process is quick and simple.”
Is your company in need of a safe and secure e-commerce solution? Unity Payments can help you take advantage of this ever-growing trend. We’ve made selling online easier than ever! Please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca to learn more.
