E-commerce Marketing

3 More E-commerce Marketing Tips For The Back To School Season

In our last blog, we listed some ways that merchants could grow their back to school sales in their online stores. On our list was ramping up email marketing efforts, create back to school product pages and launching back to school contests. As you’re surely aware, we only scratched the surface. There are many other ways to entice online users to visit your site and make purchases this back to school season.

Here are three more e-commerce marketing tips for the back to school season:

1. Showcase your company’s charitable side.

There’s no bad time of year to be charitable to those who are less fortunate. Partnering up with a charity of some kind is an excellent way to endear your brand to the public. Of course, it’s also very important to help those in need. By doing so, and plugging your efforts on your site, you will shine a very favourable light on your brand. Consider assisting a charity that has a focus on children this back to school shopping season. Who wouldn’t support that?

“Once you find the right giving back initiative for your brand, start promoting it to your target market to raise awareness and support,” instructs Springbot.com, “Not only is it a fun ways to engage with your audience, but it can establish your brand as one that invests in causes for a common good. Recent metrics report that 82 percent of consumers consider corporate social responsibility when it comes to their purchasing decision, so your altruism can also help boost your revenue as well.”

2. Offer free shipping.

If we’re being honest, it truly doesn’t matter what time of year it is. When it comes to pushing online sales, offering free shipping is at the top of the list of ways to be successful. Consumers are well aware that many different deals and discounts are available online. If any of your competitors are offering free shipping during this very busy shopping season, you will be losing out on countless sales.

“Failure to offer free shipping can be a major deal breaker,” insists Margie Zable Fisher on ShipStation.com, “And it can result in people abandoning their shopping cart and buy from your competitors instead. In fact, 63% of consumers prefer shopping with online retailers who offer free shipping.”

3. Create bundle packages.

It is quite likely that many of your products don’t necessarily have a back to school need attached to them. That doesn’t mean they can’t be part of your current promotion. Why not create bundle packages for your customers? You can A) offer reduced prices on items when they’re packaged in a bundle and B) move product off the shelves that otherwise may collect dust. Inevitably, you will C) boost your bottom line!

Is your company in need of a safe and secure e-commerce solution? Unity Payments can help you take advantage of this ever-growing trend. We’ve made selling online easier than ever! Please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca to learn more.