3 Frighteningly Clever Promotional Tips For Your Restaurant

Halloween arrives at the end of the month! People everywhere are currently preparing for the scary celebration. Your restaurant should most definitely be in on that action. In our last blog, we highlighted some ways to make your eatery a fun place to celebrate Halloween. They included hosting a Halloween costume party, launching a “kids in costumes eat free” promotion and offering spooky menu items.

Looking for a few other ways to boost business this month? Here are three frighteningly clever promotional tips for your restaurant:

1. Partner up with a non-competitor.

We don’t think there is a bad time of year to partner up with another business. However, for certain occasions, a partnership can prove incredibly lucrative. For example, offering to drop off coupons at a costume shop is an excellent way to promote your restaurant’s Halloween specials. The cross-promotion can help to lure many new customers who otherwise may not even know about your eatery.

“Organize a trick-or-treat event with other local businesses,” suggests Phil Kendall on, “Either by preparing a stamp card for kids and parents to fill up as they go around all the shops, or putting eye-catching ‘Trick or Treat Stop’ posters in your windows so people know you’re taking part.  When your trick-or-treaters visit, reward them with some of your best baked or sweet treats.”

2. Decorate your restaurant to the nines.

Halloween decorations create an atmosphere that is fun and exciting. This is a time of year when people really enjoy getting into the spirit of the upcoming occasion. A couple of pumpkin and skeleton designs on your wall aren’t going to cut it. By going all out with your Halloween decorations, you will intrigue more fans of the season to visit your eatery.

As Allen Graves of Bloom Intelligence contends, “nothing gets patrons into the spirit of Halloween more than the right atmosphere. Decorating your restaurant can make a huge difference in the overall customer experience. It’s really simple to do, and you can’t go wrong with orange and black. Use balloons and crepe paper to set the tone. A little can go a long way.”

3. Give out Halloween-based coupons.

Ideally, you can theme your discounts around Halloween. Create coupons and hand them out to your customers. Send out the digital versions via email. By doing so, you stand a much greater chance of encouraging repeat business. As Kendall notes, coupons will help for your Halloween promotions to turn your customers into regular patrons.

“Sometimes they come back — especially if they have a coupon for a free coffee or delectable dessert!” he writes, “Take advantage of the buzz your Halloween promotions have generated and turn those one-off or first-time visitors into regular customers by giving them an additional reason to return once the decorations have come down.”

Is your restaurant’s menu online?

Take advantage of Unity Payments’ complete online ordering software solution! Easily set up your menu, make live menu updates, manage inventory, process takeout and delivery requests, schedule pick-ups, create promo codes and more! For more information, please don’t hesitate to call us at 1-800-661-3761 or email us at